The dresstag story, installment #2

the dresstag story continues . . .

the first official dresstag, made at Me & Ollie's cafe, Portsmouth, NH

from my daily dress journal
click here to see more

first dresstag placed

4. when did you start dresstagging?

it was Labor Day of 2011. I was in Portsmouth, NJ with my daughter, Maya when we had stumbled upon a package of charming origami paper. In the past months I had mastered the act of making an origami dress, using the folded dresses in collages.   I was also had been intensely working with different size origami dresses with my daily dress journals.  It seemed a natural step to start leaving them in different places!!

as i folded a dress Maya made this lovely cicada

some i hide in books . . .

When I started ‘the dress project’ back in 2006, I saw the dress as the mark of Virginia, like the mark of Zorro.  I built dresses to celebrate something beauty or protest an injustice. Years later the origami dress was a smaller, more manageable dress to leave behind.  But as i played with the origami paper in Portsmouth I liked the idea of using the dresstag as a vehicle of good fortune.

i made this dress in protest
for  the crazy amount of fencing
and 'stay down' signs

while visiting my hometown I came across an old path thru a ravine that I took many times as a kid, to get to the beach.

the idea that they needed to put up this many fences, creating such an eye sore, really irked me. 

5. why are they called ‘dresstag’s??

From the first dress that I left behind I was hooked. I felt that this new endeavor needed a name.   

may this dress bring u a smile

hope this dress keeps you warm ~ put on a car with the bumper sticker saying, "hate is not a family value"

may this dress bring u ur dreams come true ~ placed in an ice cream shop in the bershires

There was a street art/ graffiti aspect to this act of dropping dresses, even though they were small and carried good fortune.  Looking to the jargon from the graffiti world I considered dressbombs/ dressbombing. However I didn’t like a violent, destructive word attached to these dresses.  There is much literature about how using violent language adds to the negativity and violence in our lives.  My aim was to add positive energy, so with the aid of many friends I decided on dresstag.  This name alluded to street art as well as to the dresses that are made, sold and worn. 

dresstagging makes it to the MOMA!!!!

 6. how do you come up with the ‘fortune’??

I usually don’t have any preconceived idea about what I am going to write.  By the time I finish folding the dress I have an idea of what fortunes I will write.  I have noticed that many times I make a dress with the intention that I myself might need at that moment., like courage, clarity, strength.  Interestingly those dresstags usually get the most responses on FB?!?!?  maybe on those day there is a more universal need for a certain intention?!?!?

may this dress bring u satisfaction 

Next installment will be about the places that the dresstags have gone and the directions that these treasures have lead me.  Also if you have any questions about this practice , or any questions about my art either leave them below in the comment area, or on facebook or email me . . .

thanks for reading!! 

peace